Brand research and product design development

Spring 2020

Commuter bicycle travel has expanded in all countries since 2020. This project stemmed from brand and market research into Cannondale, a high-end bicycle company. The vast increase in biking commuters has challenged the traditional bike anatomy in its ability to deliver a safe, efficient, and fun way to travel. Smart Bar incorporates a hear-rate monitor, light, and sound system used to keep the rider safe. These features further the design of e-bikes with a dashboard-like system.